SUCCESS & SWEAT: THE BENJAMIN LAUNCHES CURATED FITNESS REGIMES IN COLLABORATION WITH SIN WORKOUTS
New York, NY – April 7, 2014 – The Commander in Chief. Fortune 500 CEOs. Celebrities. They have more in common than recognizable names and A-list status. The most successful people incorporate fitness into their daily routines. Honing into essentials of lifelong enrichment and success, The Benjamin, a newly redesigned luxe hotel catering to thought-leaders and top executives, has recently expanded its intelligently curated wellness services beyond its renowned sleep program to partner with SIN Workouts to offer elevated fitness experiences that meet the discerning standards of those at the top.
After an initial consultation with a SIN fitness concierge to assess fitness levels and goals, guests can opt to be whisked away by car service and embark on of one New York’s elite private studio workouts such as spin at Flywheel or a fat-blasting Barry’s Bootcamp session. If a guest is intimidated by the boutique wellness scene or just needs a little motivation to get out of their comfortable Benjamin bed, a fitness concierge will accompany guests to class. From laundry service pickup to one-on-one training sessions, each and every detail can be put in the hands of SIN to ensure optimum fitness and productivity.
SIN, which represents Strength In Numbers, has identified all of the barriers that inhibit people from incorporating fitness into their lives, with a focus on accountability, motivation and fun in the city’s top studios with industry-leading instructors. Some New York City workout routines, many held in boutique fitness studios, include spin classes, boot camps, yoga, marathon training and other personalized sessions. One-on-one fitness and nutrition consultations, customized class schedules, text reminders for classes, and even assistance in navigating menus for healthy options at New York City’s top restaurants, are all available through a dedicated SIN fitness concierge while staying at The Benjamin.
“Not only does a good sweat manage stress levels by increasing levels of the feel-good brain chemicals like serotonin, dopamine, and norepinephrine, but it can boost memory and learning capacity by increasing the production of cells in the hippocampus. Success and sweat go hand in hand in more ways than one,” said Vanessa Martin, CEO of SIN Workouts.
The Benjamin offers two levels of SIN Workout sessions, the SINNER ($75) and SINNER ELITE ($175). Both services include a full consultation with a SIN fitness concierge and one workout. The SINNER ELITE option affords the opportunity to have your SIN representative meet you at your workout and take the class with you. The SIN services will be offered to guests on an individual basis (same day appointments are no problem) as well as for corporate groups, bachelorette parties and milestone celebrations (a minimum of 10 people is required).
For reservations, visit www.TheBenjamin.com/SIN or call 1-888-4-BENJAMIN (1-888-423-6526).