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Winks' Kidzzz Club


NEW YORK (June 14, 2011) – Families visiting New York City this summer are invited to “Have a Hoot” at The Benjamin ( with a special Winks’ Kidzzz Club package. Renowned for having the country’s first and only Sleep Concierge, The Benjamin, a boutique luxury hotel centrally located on Lexington Avenue and 50th Street, drew from its 11 years of “perfect sleep” expertise to create Winks’ Kidzzz Club, a sleep program specially tailored to it youngest guests.

The “Having a Hoot in NYC” package, starting at $394 a night and valid through September 5, 2011 features a “good night’s sleep” in a double bed deluxe studio; a plush mascot named Winks the Owl; a delicious sundae from The National, the award-winning restaurant by Food Network Chef Geoffrey Zakarian located within the hotel; four tickets to the Central Park Zoo to meet Flaco, the zoo’s only Eagle Owl; a list of NYC family-friendly attractions and activities taking place this summer and a disposable digital camera to capture all the fun. Winks’ Kidzzz Club is led by Winks the Owl, who serves as the fictional mascot and ambassador for the program. He teaches children the importance of a good night’s sleep so they can wake rested and ready to take on Manhattan, and provides families with the latest information on family friendly restaurants and activities in the city.

The Winks’ Kidzzz Club, available to kids ages two to 12, includes:

Kid-sized robes, available for use at the hotel
Use of iPod pillow programmed with lullabies and audio bedtime stories
Lending library of family favorite bedtime books
Official Winks’ Kidzzz Club Sleep Certificate awarded upon check-out
If kids need further assistance getting to sleep, the hotel’s Sleep Concierge Anya Orlanska is on-hand to offer tips and other sleep enhancements. “The excitement of being on summer vacation can make it challenging for kids to fall asleep,” says Orlanska. Suggestions for parents to help ensure a good night’s sleep for children include: allowing time after sightseeing to wind down before bedtime; giving the kids a soothing, warm bath before going to bed; offering The Benjamin’s 12 different pillows to select one that is most like a child’s pillow at home; and avoiding caffeinated drinks, like soda, after lunchtime, cited Orlanska.

For kids that may need an extra 40 Winks while the rest of the family goes sightseeing, The Benjamin also offers babysitting service.

To book the “Having a Hoot in NYC” package or view more of the Sleep Concierge’s Sleep Tips, visit or call 1-888-4-BENJAMIN.

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